Zalando Laax Open
For Zalando at LAAX OPEN, the starting point was the culture already present at the event, where fashion, snowboarding, music and the people around them naturally meet. The work took its cues from that environment, making the brand part of the event rather than a separate layer around it.
The visual approach draws directly on the movement, clothing and atmosphere of LAAX. Content and on-site applications share the same language, giving Zalando a presence that feels embedded in the rhythm of the event.
Campaign, content and physical touchpoints were conceived as one flexible set of elements, able to move between screens, spaces and live moments as the event unfolded.
Credits
- Franca Moor
- Creative Lead
- Lina Baumann
- Account Lead
- Jessica do Amparo
- Campaign Lead
- Dominik Müller
- Strategy Lead
- Martin Jackson
- Copy Lead
- Mike Egger
- Senior Copywriter
- Armando Guetg
- Art Direction
- Dimitri Erhard
- CGI & Motion Design
- Carla Berger
- Design
- Lindon Himaj
- Design
- Ejra Brunner
- Creative Producer
- Design Partner Zalando
- About Kokomo
- Production Partner
- Aroma
