Zalando Laax Open
Building on the What Do I Wear platform, the LAAX OPEN became the next chapter in Zalando's growing presence within freestyle culture.
As the event's main partner, the brand moved from sponsor to participant. Built around the question What Do I Wear to Win?, the concept translated the campaign into a series of experiences across the mountain — from branded features on the course and gondolas to interactive retail, a dedicated showroom, and the village itself.
Rather than adding branding to the event, the activation positioned Zalando at the heart of one of freestyle's defining moments, connecting fashion, performance, and community through a single idea.
Credits
- Franca Moor
- Creative Lead
- Lina Baumann
- Account Lead
- Jessica do Amparo
- Campaign Lead
- Dominik Müller
- Strategy Lead
- Martin Jackson
- Copy Lead
- Mike Egger
- Senior Copywriter
- Armando Guetg
- Art Direction
- Dimitri Erhard
- CGI & Motion Design
- Carla Berger
- Design
- Lindon Himaj
- Design
- Ejra Brunner
- Creative Producer
- Design Partner Zalando
- About Kokomo
- Production Partner
- Aroma
