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Zalando Benefits

For Zalando Customer Benefits, we developed a global campaign built around one familiar setting: the elevator. A place between destinations, decisions and everyday moments became the stage for a flexible concept designed to scale across markets and channels. Directed by Max Siedentopf and produced by Division, the hero films established the campaign's distinctive visual language.

The campaign expanded into a series of social-first films directed by Bob Jeusette, translating the concept into native formats while preserving a consistent visual language. Developed as a scalable creative toolkit, it enabled local markets and creators to adapt the campaign while staying true to one recognisable idea.

Every production is the result of close collaboration with an outstanding team of directors, set designers and production partners.

Credits

Zalando
Client
Laura Dilthey
Director Global Marketing
Katharina Kaempfe
Senior Global Marketing Manager
Alina Barnstorf-Mertl
Senior Creative Ops & Production Manager
Anouk Jans
Global Creative Director
Sim Le Compte
Creative Director Copy
Amanda Berndt
Senior Global Art Director
Team Lead Styling Director & VM Manager
Louise McIlroy
Matteo Volpini
Global Styling & VM Manager
Franca Moor
Executive Creative Director
Lina Baumann
Managing Director / Account Lead
Dominik Müller
Strategy & Copy
Johnny Graf
Creative Director
Lindon Himaj
Art Director Socials
Carla Berger
Graphic Design
Ejra Brunner
Creative Producer
Campaign Lead
Jannina Stuker
Max Siedentopf
Director
Bob Jeusette
Director Socials
Hugo RG Marcel
Executive Producer
Lola Burelle
Producer
Hampus Nordenson
DoP
Suze Kuit
Styling
Moritz Hädelt
Styling Assistant
Till Duca
Set Design
Levin Dennler
Music
Nelson
Hair Stylist
Florence Teerlinck
Makeup Artist
Marie Levy Cast
Casting
Amy
Talent
Daniela Dalon
Talent
Kristin Zakala
Talent
Katja Paerli
Talent
Seid Attia
Talent
Kyliam Amour
Talent
David Sollazzo
Talent
Rhania Jennifer
Talent
Isabelle Bayard
Talent
Felix Pietrons
Talent
Faustine & Romaine
Talent