Benefits

Zalando’s customer benefits were brought together within one shared setting: the elevator.

A familiar space between places, plans, and decisions, it became the backdrop for everyday moments where small frictions quietly disappear.

The global campaign launched through hero films directed by Max Siedentopf.

The campaign expanded into a series of native social films directed by Bob Jeusette, translating the platform into social-first formats while keeping the elevator as the unifying setting.

A creative toolkit enabled markets and creators to build on the platform while maintaining a consistent campaign across channels.