Globus Campaigns
Over four years, we served as Globus' lead creative agency, accompanying the transformation from a traditional retailer to a contemporary luxury department store. Working across brand, campaigns, editorial and retail experience, we helped shape a consistent identity that extended across every customer touchpoint.
From large-scale seasonal campaigns to monthly editorial, TV commercials, retail communication and packaging, we shaped the brand across every customer touchpoint. Spring/Summer, Fall/Winter and Christmas campaigns were complemented by an always-on stream of content across fashion, home & living and delicatessa.
Every campaign introduced a distinct visual narrative while contributing to a coherent brand experience across every department. Working with photographers including Daniel Shea, Márton Perlaki, Jean-Marie Binet, Dan Beleiu, Johann Clausen and Laura Coulson.
Beyond campaigns, our work extended across the entire customer journey. From the evolution of the brand identity to packaging, gift wrapping, signage, vouchers, wine labels and retail communication, every application contributed to a unified and recognisable brand experience.
