Globus Campaigns
For four years, Studio Voile served as lead creative agency for Globus, shaping its visual identity and communication during a period of brand transformation. The work spanned seasonal campaigns, television, editorial, packaging and retail. Alongside the campaigns, the identity evolved across the logo, shopping bags, gift wrapping, signage, vouchers, wine labels and promotional materials, creating a consistent visual language across every scale.
Spring/Summer, Fall/Winter and Holiday campaigns formed the larger chapters. Between them, monthly content, promotions and activations kept the brand in motion. We developed concepts and creative direction across film, photography, print, digital, social and retail, working with a changing group of international photographers, directors, stylists and artists.
Editorial formed a substantial part of the work. We conceived and designed twelve magazines in two languages, alongside monthly content spanning fashion, beauty, home, food, culture and design. The publications gave Globus space for stories beyond the scale and rhythm of a campaign.
