Schauspielhaus Zürich Corporate Identity
A new identity for Schauspielhaus Zürich begins with a new voice.
At its centre is Pfauen Plakat, a custom typeface developed with Maxitype, drawing on the theatre's early invitations and historic entrance lettering. From there, the identity unfolds into a flexible system that moves effortlessly between print, architecture, and the city itself.
Season books, posters, programmes, signage, trucks, and everyday communication all become part of the same visual language — one that gives the institution a clear, recognisable presence while remaining open enough to host an ever-changing repertoire.
Rooted in the theatre's history and designed for its next chapter, the identity is made to perform both on and off the stage.
Credits
- Pinar Karabulut
- Co-Intendanz
- Rafael Sanchez
- Co-Intendanz
- Hannah Schünemann
- Dramaturgy
- Marlene Buchser
- Head of Marketing
- Michela Flück
- Stage Design
- David Schärer
- Consultant
- Franca Moor
- Art Direction & Design
- Pablo Genoux
- Art Direction & Design
- Salzmann Gertsch
- Art Direction & Design
- Dimitri Erhard
- Motion Design & Animation
- Carla Berger
- Web Design
- Armando Guetg
- Fine Typography
- Lina Baumann
- Account Lead
- Jannina Stuker
- Campaign Lead
- Maxitype
- Custom Typeface
- Dominik Hodel
- Documentation
