ON Game On
Strap on. Plug in. Game on. Cloudgo was made for the first run, the next run, and the one that changes the way running feels.
Created together with Builders Club, the campaign reimagines running through the language of gaming. A world where obstacles become opportunities, rewards appear around every corner, and every step unlocks the next level. Part real, part rendered, the campaign moves between physical and digital space, extending across film, print, and digital assets. Running becomes less of a challenge and more of an invitation to play.
Credits
- Jonas Hegi
- Photography / Director
- Adam Bracegirdle
- Creative Lead
- Martin Jackson
- Copy Lead
- Régis Tosetti
- Art Direction
- Michel Giesbrecht
- Art Direction
- Jessica do Amparo
- Campaign Lead
- Monica Zafra
- Styling
- Philippe Bandi
- Running Coach
- Builders Club
- Direction / Animation / CGI
- Okay Studio
- Post Production / Color Grading
- James Kelly
- Music
