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Schauspielhaus Zürich 25/26

A theatre begins with its people. For the first season under Pınar Karabulut and Rafael Sanchez, the ensemble became the central protagonist. Instead of promoting individual productions, the campaign introduced the actors themselves.

Across posters, the season book, and the streets of Zurich, as an invitation to meet the theatre through the people who shape it. Presented during Milan Fashion Week in collaboration with Sunnei, the publication marked the beginning of a new chapter, extending from the printed page into the public realm.

From the season book to the building itself, the identity moves between page and place, giving Schauspielhaus a voice that is rooted in its past while looking firmly ahead. The first season launched during Milan Fashion Week in collaboration with Sunnei.

Credits

Pınar Karabulut
Co-Intendanz
Rafael Sanchez
Co-Intendanz
Hannah Schünemann
Dramaturgy
Michela Flück
Stage Design
David Schärer
Consultant
Franca Moor
Art Direction & Design
Pablo Genoux
Art Direction & Design
Salzmann Gertsch
Art Direction & Design
Carla Berger
Web Design
Armando Guetg
Fine Typography
Dimitri Erhard
Motion Design & Animation
Maria Gysi
CGI & Renderings
Lina Baumann
Account Lead
Marlene Buchser
Campaign Lead
Maxitype
Custom Typeface
Jannina Stuker
Art Buying
Ejra Brunner
Production
Reto Schmid
Photography
Ale Ruiz-Zorrilla
Film Director
Jonas Kleinalstede
Director of Photography
Francesca Cefis
Styling
Rachel Annies Bredy
Hair
Stephanie Kunz
Make-Up
Daniela Koller
Make-Up
Dominik Hodel
Documentation