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Globus Artists

Globus opened its windows to contemporary culture. Over several seasons, one of Switzerland's most iconic retail façades became a platform for artistic intervention. Rather than simply showcasing products, each installation invited a different perspective, transforming the windows into a series of public encounters with contemporary art.

Created with artists including Pamela Rosenkranz, Alexander Giesche, and Kueng Caputo, the program expanded the role of the department store beyond retail, positioning Globus as a place where commerce and culture could meet.