ON Wear it out
Already famous for their footwear, On wanted to create a campaign that let the world know their apparel is just as high-performing, limit-pushing, and head-turning.
Our solution: “Wear it out” Under the creative lead of Adam Bracegirdle and Martin Jackson we teamed up with renowned art-world photographer Pelle Cass to create a multi-location shoot that produced a series of supremely iconic print and digital images.
Cass’s process involves taking 1000s of images, which he then merges into one final scene. Given this technique, plus the number of images and outfits required, this campaign was a monumental task, and one we’re extremely proud to have been a part of. Each final image is a true work of art.
Credits
- Pelle Cass
- Photographer
- Jessica do Amparo
- Campaign Lead
- Adam Bracegirdle
- Creative Lead
- Martin Jackson
- Copy Lead
- Régis Tosetti
- Art Direction
- Dennis Ginsig
- Art Direction
- Davy Renaud
- Art Direction
- Anouck Mutsaerts
- Styling
- Stephanie Kunz
- Makeup
- Rachel Bredy
- Hair
- Philippe Bandi
- Running Coach
