On Wear it out
Wear It Out presented On apparel through movement. The campaign set out to make clothing feel technical and physical while finding an image of performance outside familiar running conventions.
We worked with artist Pelle Cass, whose images combine thousands of individual exposures into a single scene. Runners repeat across the frame in different looks, occupying the same space at different moments in time.
Cass’s process turned repetition into the central image of the campaign. What first reads as a single photograph gradually reveals a sequence of movements, outfits and individual moments.
Produced across multiple locations for print and digital formats, the photographic method became the campaign itself: product, movement and time compressed into a single frame.
Credits
- Pelle Cass
- Photographer
- Jessica do Amparo
- Campaign Lead
- Adam Bracegirdle
- Creative Lead
- Martin Jackson
- Copy Lead
- Régis Tosetti
- Art Direction
- Dennis Ginsig
- Art Direction
- Davy Renaud
- Art Direction
- Anouck Mutsaerts
- Styling
- Stephanie Kunz
- Makeup
- Rachel Bredy
- Hair
- Philippe Bandi
- Running Coach
