Gurten Festival Identity
Every summer, Gurtenfestival transforms Bern's local mountain into a place of discovery, connection, and shared experience. Deeply rooted in the city, it brings together different generations, musical tastes, and communities.
Developed together with Salzmann Gertsch, the new identity centres on the letter “G” a symbol of gathering that extends from campaign to physical space. Created with BUS Group, the evolving Gurtenwelt gives the festival a visual language that moves seamlessly between the city, the hill, and every moment in between.
Credits
- Bobby Bähler
- Managing Director
- Lena Fischer
- Marketing Lead
- Maxie Matter
- Marketing Manager
- Franca Moor
- Creative Direction
- Philippe Gertsch
- Creative Direction
- Renate Salzmann
- Creative Direction
- Mike Egger
- Strategy Lead
- Lina Baumann
- Campaign Lead
- Cynthia Matumona
- Project Lead
- Roger Burkhard
- Web Decelopment
- Bus Group
- Gurtenwelt
- Maria Gysi
- Animation